Over the weekend, Günther Steiner, the former team manager of Haas, served as a consultant for Canal+. He has become a prominent figure thanks to the popular Netflix series. His rapid-fire delivery, combined with his unmistakable guttural English accent, immediately sets the tone. With Günther Steiner, it’s often quick, funny, and straightforward. At 59, after losing his position as team manager of the F1 Haas team at the end of last season, the Italian embarked on a career as a consultant for RTL in Germany and Canal+ in France.
Before speaking on the encrypted channel for the US Grand Prix this weekend, he comments on his very direct style and reflects on his fame linked to the successful Netflix series, Drive to Survive.
Steiner’s Transition from Team Manager to Consultant
“Do you enjoy analyzing races as a consultant as much as managing an F1 team?”
It’s not more or less enjoyable, it’s more complex than that. I like the new challenge aspect. When you have a long experience in F1, you have a challenge race after race, but it becomes repetitive. Becoming a consultant, I cross to the other side of the barrier, which is great. And I’m enjoying it.
“What are you learning in this new role?”
I’m discovering everything around the track, this media universe. When you manage a team, you think you’re the most important person at the event. You don’t realize the necessary money and the number of people invested to provide people with a good show on their television. When Canal+ contacted me, I just said: “My French is not good enough…” They replied: “That’s not a problem, we will translate, people want to hear you!”
Steiner’s Strengths and Style
“What is your main strength?”
I was still a team manager last year and I have good inside info because I know 80 to 90% of the people in F1. I’ve been in this environment for so long that I’m getting old and everyone ends up knowing me. I can talk to anyone.
“On television, do you use the same language as the Haas manager?”
Ah no, you won’t find any sequence where I drop a “fuck” as a consultant. However, in private, it’s another story…
Steiner’s Relationship with Former Driver Romain Grosjean
“This word, your former driver Romain Grosjean (2016-2020) often heard it and this weekend, you will be in the same band of consultants…”
People think we are on bad terms because they remember our disputes. We just took different paths but we are always there for each other. I texted him again three weeks ago, I went to see him at the Indianapolis 500 and this weekend, we meet again on Canal+. We know each other so well, we can say things, laugh and tease each other. It will be nice for the viewer.
Ralf Schumacher, Sky Germany Consultant, No Longer Wants to Speak to You
At the start of the season, I was asked which free agent driver I would take next season if I were in charge of Alpine. I answered Carlos Sainz Jr. He thought I would mention Mick Schumacher (his nephew) and he got upset. But I don’t care, I did nothing wrong. Everyone has the right to their own opinion… If you tell me that Pierre Gasly is the best driver in the world because he is French, I have the right to say no and I hope you won’t be angry.
The Netflix Series “Drive to Survive” Has Boosted Your Popularity. How Do You Explain This?
I can’t. (He smiles.) I’ve never watched it, absolutely never. An actor needs to watch himself to be better in the next shoot, that’s normal. But I’m not an actor. So, if I watched myself, I wouldn’t feel comfortable afterwards in front of a camera, I might not be quite the same. I don’t want to lose my authenticity. If people like it, great, if they don’t, they can turn off the TV.
Has This Series Changed Your Life?
I didn’t play it for my career, it just happened and they filmed. I was the same thirty or forty years ago and my friends say I haven’t changed. Today, I am much older, more mature and I have learned a lot. But it’s not because of this series, it’s thanks to my work.
You’ve Been Much More in Demand in Recent Years…
Of course. And, obviously, being stopped in the street, at airports, in shops changes your life, but all this is not serious. The only thing that changes at first is this: suddenly, everyone knows your name and asks you for selfies. You simply say “yes” and if people are happy, that’s fine with me because it’s good for Formula 1. But I won’t take advantage of it and I will never change, don’t worry!
Will We See You in the Next Season of “Drive to Survive”?
I participated in a few shoots at the beginning and in the middle of the season, so I think I will appear but I don’t know exactly what they will keep.
You Also Appear in the Trailer for Brad Pitt’s “F1” Movie, Which Will Be Released Next June. Was This a Shot During a Real Grand Prix?
No, it was acting.
So, You Are an Actor…
No, to be considered an actor, you have to be paid for it… (He laughs.) I got to know Jerry Bruckheimer (the producer) and “Jo” Kosinski (the director) well. They asked me to play this little sequence and I said: “OK, it’s fun.” I was fascinated by the amount of technology used for this film.
Does This New Life in the Media Fulfill You or Do You Wish to Bounce Back in a Team?
I never asked for anything, a lot of things came to me. I’m not looking to get a team director position just to have a job, but a project where I feel we can succeed.
