Ever wanted to take a peek inside a Formula 1 garage? Racing Bulls makes it possible! Well, a virtual garage, that is. Through a new interactive environment on the team’s website, fans get a behind-the-scenes look at the Italian racing stable. From the comfort of your office chair, you can discover how Racing Bulls and drivers Yuki Tsunoda and Isack Hadjar prepare for a Grand Prix.
In a virtual representation of the garage, fans learn all about the work of the mechanics, the strategists at the pit wall, and the private quarters of Tsunoda and Hadjar. This allows everyone to take a look behind the scenes of a Formula 1 team, without having to visit a Grand Prix. The Garage, as the project is called, will also be used in the future for competitions and selling merchandise.
Become Part of the Team
“It can be difficult for fans to attend a race in person,” responded Racing Bulls CEO Peter Bayer in an official press release. “That’s why we’re always looking for new ways to connect with our fans and break down those barriers. This advanced and immersive experience brings them closer to the track and takes engagement to a new level. We don’t just want to bring fans closer, we want them to feel like they’re part of the team.”
A 3D artist brought the Racing Bulls garage to life using ‘advanced graphic software’. This artist was already present at the 2024 Qatar GP to capture reference images. Fans can now take a free walk through The Garage via the Racing Bulls website.
